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Pop ups on websites. Does it help or hurt?
Adding a popup box or banner to your website will cause an increase in bounce rates.
Imagine you walk into a store in the mall. You see some products or services you may be interested in. But before you take your second step a person jumps in front of you blocking your view of the store and asking for your person info and if you like to join their newsletter or purchase a promo item.
I don't know about you but I would leave that store with a negative first impression.
Now, it is okay to have a popup at the appropriate time. Delay the popup for at least 30 seconds or set it to trigger when the visitor is about to leave or if they visit a specific page.
Let's get right into it! Here are some tips before you hire that influencer.
Just because someone doesn't know, doesn't mean you're the all-knowing guru. Ray Dalio dropped some wisdom bombs in his book Principles, and let's be honest, there are tons of people out there who seriously need to hear this. We've all been there when someone asks a question like, "How do we XYZ?" and suddenly everyone becomes a walking Chat GPT, spouting answers left and right. It's like magic... or sheer absurdity! This issue isn't limited to marketing, but man, oh man, it's rampant in our industry. Personally, I believe that in the wild world of marketing, questioning is key. It's a curious game, with ever-evolving puzzles to solve. Sometimes, it's okay to admit that you don't have a clue, and guess what? Your immediate circle might not have the answers either. It's time to bring in the cavalry, my fearless friend. Reach out to someone who knows their stuff: a friend, a consultant, YouTube videos—heck, even a stranger.
Oops, Did Tropicana and Rishi Tea Pull a Whoopsie-Daisy with Their Branding Moves? 🙈☕
The stages of the customer journey. Awareness, consideration, purchase, loyalty, advocacy.
Things to consider when designing or redesigning a logo. How to design a logo. How to pick a logo. What should my logo be?.
