Pop ups on websites. Does it help or hurt?

Adding a popup box or banner to your website will cause an increase in bounce rates.

Imagine you walk into a store in the mall. You see some products or services you may be interested in. But before you take your second step a person jumps in front of you blocking your view of the store and asking for your person info and if you like to join their newsletter or purchase a promo item.

I don't know about you but I would leave that store with a negative first impression.

Now, it is okay to have a popup at the appropriate time. Delay the popup for at least 30 seconds or set it to trigger when the visitor is about to leave or if they visit a specific page.

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