My Roles
Digital strategy
Branding strategy
Content creation
Funnel workflow
Design mockups
Project management
about this project
Marketing collaboration between
Whole Foods Market and Forma Gym
STORY
Whole Foods Market was launching three new locations near Walnut Creek, CA. As Marketing Director of Forma Gym, I reached out and proposed a collaboration campaign leveraging the 4,000 + members at the gym.
KPI'S
Increase local awareness for WFM.
Increase sales and brand equality of Forma Gym.
My Roles
Digital strategy
Branding strategy
Content creation
Funnel workflow
Design mockups
Project management
KPI'S
Increase local awareness for WFM.
Increase sales and brand equality of Forma Gym.
Exclusive Food Tasting for Gym Members
Members enjoyed a trainer guided shopping experience at the new WFM locations. Food samples were provided from around the store as the members traveled through the departments. They each received a gift card and a goodie bag at the end of the tour.
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$100 Meal Prep Challenge
In the spirit of good partnership, I wanted to try to alleviate the pricing stigma related to the WFM brand.
Coordinating with the Fitness Director, we had Forma Gym trainers come up with an all-organic shopping cart list to meal prep for the entire month with a $100 budget at Whole Foods Market.
Viewers were challenged to create and share their own shopping carts for a chance to win a $100 gift card to Whole Foods Market.
In Store Collaterals
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Call outs and blade banners were placed through out the store on products selected by the Fitness Director of the gym as part of a healthy pantry list. Items on the list were discounted for gym members.
Members enjoyed a trainer guided shopping experience at the new WFM locations. Food samples were provided from around the store as the members traveled through the departments. They each received a gift card and a goodie bag at the end of the tour.
In store collaterals
Call outs and blade banners were placed through out the store on products selected by the Fitness Director of the gym as part of a healthy pantry list. Items on the list were discounted for gym members.
$100 Digital Meal Prep Challenge
Email campaigns
Email Campaigns
My Role
GTM (Go To Market Strategy)
Project Management
Digital Ads
Email Marketing
Design & Branding
Funnel
Video Production
PR
Exclusive Food Tasting for Gym Members
Members enjoyed a trainer-guided shopping experience at the new Whole Foods Market (WFM) locations. Food samples were provided from around the store as the members traveled through the departments. They each received a gift card and a goodie bag at the end of the tour. In the spirit of good partnership, I wanted to try to alleviate the pricing stigma related to the WFM brand.
$100 Meal Prep Challenge
In the spirit of good partnership, I wanted to try to alleviate the pricing stigma related to the WFM brand.
Coordinating with the Fitness Director, we had Forma Gym trainers come up with an all-organic shopping list to meal prep for the entire month with a $100 budget at Whole Foods Market. Viewers were challenged to create and share their own shopping lists for a chance to win a $100 gift card to Whole Foods Market.
In-Store Collaterals
Call-outs and blade banners were placed throughout the store on products selected by the Fitness Director of the gym as part of a healthy pantry list. Items on the list were discounted for gym members.
Email campaigns
PROJECT RESULTS
164
New Members joined from campaign funnel.
$218,000
LTV generated during the campaign for the gym.
972
Tracked member visits to WFM during campaign.
