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Let's get right into it! Here are some tips before you hire that influencer.

Just because someone doesn't know, doesn't mean you're the all-knowing guru. Ray Dalio dropped some wisdom bombs in his book Principles, and let's be honest, there are tons of people out there who seriously need to hear this. We've all been there when someone asks a question like, "How do we XYZ?" and suddenly everyone becomes a walking Chat GPT, spouting answers left and right. It's like magic... or sheer absurdity! This issue isn't limited to marketing, but man, oh man, it's rampant in our industry. Personally, I believe that in the wild world of marketing, questioning is key. It's a curious game, with ever-evolving puzzles to solve. Sometimes, it's okay to admit that you don't have a clue, and guess what? Your immediate circle might not have the answers either. It's time to bring in the cavalry, my fearless friend. Reach out to someone who knows their stuff: a friend, a consultant, YouTube videos—heck, even a stranger.

Oops, Did Tropicana and Rishi Tea Pull a Whoopsie-Daisy with Their Branding Moves? 🙈☕

The stages of the customer journey. Awareness, consideration, purchase, loyalty, advocacy.

Website Popup or banners. Does it help or hurt? Why you shouldn't have a popup banner or box on your website.